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While regular media, such as newspapers, radio and television, are one-way streets which offer limited opportunities to interact, social media are two-way streets that give you the ability to communicate with the world. Social media invite people to voice their own opinions, through posting comments and engaging in discussions to sharing photographs or rating videos. Online social networks developed in the early 2000s and now account for around 40% of the time people spend online. Any website inviting you to interact with the site and with other users is a type of social media.
Examples of social media include Facebook and Twitter. This guide will introduce you to the basics of using Facebook and Twitter to share the story of your town or city with a wider audience. Download the PDF here.
A blog is a personal website or web page that is regularly updated, usually by an individual or small group, and are often written in an informal or conversational style.
People use blogs to share anything that interests them, spanning news articles, photographs, opinions, family history and more. Download our PDF guide on how to create your own blog here.
Also known as ‘eNewsletters’, email newsletters are exactly that – a way for organisations and community groups to keep people up to date with their latest news through regular emails.
Email newsletters are usually created in the HTML coding language, which includes hyperlinks to websites, but you do not need to know how to code because many websites offer free pre-made email newsletter templates. Download our PDF guide on creating your own eNewsletter here.